UNLOCKING HOSPITALITY TRENDS: A JOURNEY WITH I-AM

Join Pete Champion and Kirsty Vance of I-AM for a journey through the ever-evolving landscape of hospitality design, uncovering the hidden dynamics of modern hotel experiences through research, insights, and real-world application.

To begin, your hosts will introduce their ‘LIFE-LED™’ philosophy, a distinctive method based on the intersection of research, design, and human experience that allows them to create immersive and purposeful spaces that cater to the evolving needs of today's guests, building brand value. Next, dive into a discussion about how the emphasis on hotel experiences is increasingly pivoting from the traditional focus on rooms and stays to the ‘peripherals’ that surround them. To illustrate the implications it holds for future design, you’ll walk through a compelling case study centred on Center Hotels, showcasing how I-AM's principles were brought to life in a tangible project, and see how Vectorworks played a crucial role in realising the vision of Center Hotels, highlighting the software's integration within the design process.